We’re betting you never thought that so much calculation could be put into a profile picture on a social network, but what we’ve found is that if the image is right, it can dramatically increase the way you/your brand is perceived within the fraction of a second. After all, first impressions are everything in the real world, so why should online be any different.
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I stumbled onto this terrific website and found a study they did of the Top 10 Social Networking and Forums. The study is based on US Market Share of Visits using data collected by Hitwise.
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I’ve been using Twitter rather regularly for the past year as @schutzsmith and we’ve recently setup an account for DSGN + DVLP as @dsgndvlp. Being a regular twit (is that really how you’d say it!?), I’ve grown to learn some essential habits, rules, and 3rd party apps that make for a smooth and never dull experience. Throw in a dash of online visibility with a hint of guerrilla style marketing and you can quickly see how Twitter has the potential for a brand to identify with its customers on their level, not above it. We hope it helps you understand a little bit more about what this Twitter thing is all about.
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Over the past week we’ve been setting up our own Facebook Page and getting acquainted with all of the nuances and applications available for it (we’ll be doing a larger post about this later this week). If you’re not familiar with Facebook Pages, it’s essentially a way for fans to connect with the brands, bands and people they identify with. The main thing we wanted to share right now is that Flash can be used in Facebook, and not just for videos but as actual interactive SWFs. (more…)