We’re betting you never thought that so much calculation could be put into a profile picture on a social network, but what we’ve found is that if the image is right, it can dramatically increase the way you/your brand is perceived within the fraction of a second. After all, first impressions are everything in the real world, so why should online be any different.
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Our clients are busy folks and constantly on the go. Hey, we’re New Yorkers, we understand the importance of time! So one thing we’ve been doing a lot lately is guiding clients to a better process of keeping their websites updated with fresh content. For some folks they need to keep a blog actively updated, for others its about getting press releases shown on time for new event announcements or product launches, but everybody, its definitely a matter of making their time the most useful when they have it to give.
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I’ve been using Twitter rather regularly for the past year as @schutzsmith and we’ve recently setup an account for DSGN + DVLP as @dsgndvlp. Being a regular twit (is that really how you’d say it!?), I’ve grown to learn some essential habits, rules, and 3rd party apps that make for a smooth and never dull experience. Throw in a dash of online visibility with a hint of guerrilla style marketing and you can quickly see how Twitter has the potential for a brand to identify with its customers on their level, not above it. We hope it helps you understand a little bit more about what this Twitter thing is all about.
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Since launching our site and declaring that we are “the first web design studio to focus in Online Visibility”, we’ve been getting many questions from clients and peers as to what exactly is Online Visibility. Specifically, how does it differ from other similar practices like eMarketing and Social Media Optimization. This is a great question and one that we also had a tough time defining when we decided to focus on it.
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